One of the keys to building a successful bidding directory is to create unique content that will draw in your target audience from the search engines.

There are a few ways you can go about this…

1) The first step and most important step from my point of view if you are running a categorized bidding directory is to add unique descriptions to the page for each individual category. This will add relevance to your listings.

2) If you are running a niche bidding directory then there really is nothing better than adding on a blog and customizing the look and feel to match your directory design. A blog is a great tool for attracting people who are interested in your niche to your bidding directory.

3) There is a great phpLinkBid mod written by Zorg Links which allows you to add articles to your bidding directory. This can be useful to add content to the site on a regular basis and keep the search engines indexing your site.

4) Again this one is for the categorized bidding directories, adding news feeds to your categories can provide the search engines with frequently updated content which the search engine spiders will eat up.

Of course there are many other ways you can add unique content to your web site and the more unique your idea is the more it will benefit you in the long run.

Remember: Content = Search Engines = Traffic = Sales