There has been a spate of threads started recently at Digital Point forums regarding “Authority” web directories as seen by Google.

These postings relate to the fact that Google has assigned a varying number of “Site Links” to the web site when it appears in the search engines results.

There has been a long running debate among web masters as to whether these site links mean that Google considers the web site to be an authoritative web site on it’s particular subject. In the past I would have agreed with this assumption because there were only limited web sites where these site links would appear and for the most part they really were considered to be an authority and not just by Google.

However the large influx of web sites, not just web directories; which now have these site links appearing in the search engine’s results leads me to change my opinion. It has now become common to find them when searching for any company which has been on the Internet for a reasonable period of time.

I personally think this is a great move from Google, if I am looking for a product from a particular company and I enter this companies name into Google. Instead of just hitting the homepage of that company and trying to find the product there is a good chance that one of the site links will take me directly to what I was looking for.

Sadly, I went through the top 15-20 bidding directories listed here at Bidilicious and none of them are yet to receive the benefits of the site links, but hopefully in time we will start to see a few!